If you’ve made it this far, chances are you’ve finished reading the article. Congratulations! Nevertheless, there is a lot of information here to process. We thought it would be helpful to go over the key points to refresh what you’ve learned here today.

1.) Make sure you know who is doing your work.

As mentioned before, there are a lot of ad agencies out there that just want your money. They don’t care about you, your product, or your success. Avoid these companies at all costs unless you want mediocre results combined with potential legal issues.

2.) Trust.

Remember, “Trust is the bedrock of client-agency relationships.” If you feel like your ad agency is up to some sketchy business, you need to drop them.

3.) Finding an agency you can trust.

Recall that one of the best ways of finding an agency you can trust is through examining their company’s infrastructure.

3.) Get to know your creative director.

One excellent way of examining your design firm’s infrastructure is through speaking and familiarizing yourself with your potential creative director. Make sure your director is well-rounded in the arts and technicalities of the business. Also make sure he/she knows the laws of the industry. On a final note, look for design executives with empathy, it will only serve to propel your business forward.

4.) Get to know your design team.

Don’t forget, a captain is nothing without his/her crew. Knowing your team and their capabilities is essential for successful marketing strategy. By introducing yourself to your creative team, you will give them a better idea of you, your business, and your expectations.