Trends come and go faster than you can say “hashtag,” and staying relevant is getting harder than ever. Amidst fleeting fads, evergreen content stands the test of time. Evergreen content has the remarkable ability to stay fresh and valuable for readers long after its initial release. Unlike articles tethered to current events, evergreen content is [...]
Your logo is more than just an image—it's the face of your brand, a first impression that grabs attention and sets you apart. A well-designed logo embodies your brand values, personality, and mission in a single, memorable icon. Design plays a pivotal role in shaping a brand's identity. Creating distinct and memorable logos, typography, color [...]
With the creation of new social media platforms daily, it's easy to overlook the humble email. Make no mistake—email marketing remains a powerful tool. Email boasts a massive user base. With over 4 billion daily users worldwide, it surpasses the active users of most social media platforms, giving you a wide audience reach. Along with [...]
In the fast-paced world of branding, finding effective ways to promote your business is crucial for success. One of the many tactics that stands out for its effectiveness and versatility is promotional products. Promotional products become physical extensions of your brand. A logo-embellished pen, a tote bag carried through bustling streets, or a t-shirt worn [...]
When you perform a search in Google, the first results are often advertisements, marked by the word Ad before the site’s URL. Utilizing this advertising space can help you expand your own company’s reach and audience. How Does It Work? Google Ads is a form of pay-per-click advertising. You choose how much to spend, and you [...]
Your website is your first impression to a potential client. If it’s disorganized or difficult to follow, many won’t waste their time. In fact, according to Adobe, “38% of people will stop engaging with a website if the content or layout is unattractive.” You want to ensure your website is eye-catching and easy to use [...]
Anyone who uses social media has seen and likely used hashtags. But how important are hashtags in social media marketing? The answer: very! Originally, hashtags were only used on Twitter. Now, they’re a crucial component of almost every social media platform. In today’s digital age, we’re constantly bogged down with different posts and information on [...]
When you open social media, you aren’t thinking about the app’s programming; you’re focused on creating content for your clients or checking the accounts you follow. But behind the scenes, something is deciding what you and your followers see: the algorithm. The algorithm sorts what we see, prioritizing posts based on what the app thinks [...]
When you find yourself searching for an answer to a burning question, where do you turn for reliable information with a quick turnaround? These days, text messaging someone you trust often yields the safest bet. You get to gather the bite-sized data points you need while maintaining friendly banter with the person on the other end [...]
Technology has gotten so fast that instant gratification is no longer a luxury for consumers; it’s a necessity. Patience such as that exhibited by Dr. Dave Bowman with his device, HAL 9000, is all but extinct. When the average person in 2021 reaches for their device, they rarely need to open the pod bay doors, but [...]