Social media is an ever-changing source filled with dynamic trends that are often difficult to predict. One question that remains a hot topic: which platforms result in the greatest ROI? The truth is that investing time in posting on every platform is worthwhile, no matter how many likes, comments, or shares you receive. By promoting [...]
There are many ways in which you can represent your brand. Finding your brand’s voice is just as important as your logo. To do so, you must first determine your audience. Who is it that you are trying to reach? Once you have your demographic, you can begin brainstorming verbiage. The tone of your writing [...]
Blogging and blog content have fallen in and out of favor over the years. However, this art form has drastically changed, and what you associate with the term “blog” may no longer be accurate. More recently, blogs and articles have achieved a renewed status through revenue-boosting impact and effectively fostering direct connections with clients, customers, [...]
What Is A Dark Post? Dark posting is a stealthy method used by many companies with social media presences to advertise their products or services without that ad ever being officially published on their page. These posts instead appear only as targeted advertisements shown to certain users based on specific targeting criteria. The Benefits of [...]
When was the last time you tuned into QVC or watched an infomercial for a new product and were convinced to buy it? As the consumers of today trade cable TV for TikTok and subscription-based services to source their entertainment, brands must also adapt to continually target these users in the ever-changing marketing landscape. Lo-fi, [...]
Search engine optimization (SEO), is best done with an artistic mindset. SEO utilizes popular keywords to reach your desired audience; for example, you may offer a range of services in a specific geographic area and want to target audience members within a close radius. One way to get traction would be to utilize keywords of [...]
Instagram's massive user base of over two billion people makes it a powerful platform for marketing. By tracking key metrics, you can measure the success of your campaigns and make data-driven decisions to optimize your strategy. Here are First Station Media's top five trackable Instagram metrics: Reach: The number of unique accounts that have seen [...]
It's time to start crafting a winning campaign! Meta has just released a fresh playbook packed with expert advice on navigating online holiday marketing to maximize sales. The comprehensive guide breaks down the essentials into four key steps: planning, experimenting, pushing, and sustaining your campaigns. Meta empowers marketers to create highly targeted and engaging ads [...]
Search engine optimization (SEO) is crucial for every business, but unlike paid searches with measurable results, SEO benefits may take time to show. Google Analytics offers a goldmine of insights because it’s built by the same search engine that users rely on to find your website. Through tracking these analytics, you receive a comprehensive view of [...]
Countless websites grapple with gaining online visibility, and the prospect of unveiling your stunning website can feel daunting—will the new site attract traffic? Search engines were built to discover your site! Understanding how they work can be key to online success. Search engines operate through three primary functions: crawling, indexing, and ranking. Their goal is [...]