Countless websites grapple with gaining online visibility, and the prospect of unveiling your stunning website can feel daunting—will the new site attract traffic? Search engines were built to discover your site! Understanding how they work can be key to online success.
Search engines operate through three primary functions: crawling, indexing, and ranking. Their goal is to present the most relevant information to searchers. However, your website must be visible online to appear on search engine results pages.
For your website to appear online, search engines deploy bots, known as crawlers, to continuously scan the internet for new content. These crawlers discover content through links, regardless of their format.
After your website is discovered, search engines store the information in an index, a database that is offered to web browsers with searches that are relevant to your content.
The moment a user types in a search, relevant matches are ranked with consideration for the content’s relevance, trustworthiness, and quality. You want your website to be at the top of the list!
Search engine complexities are hard to manage alone; contact First Station Media today for Search Engine Optimization, high-quality content creation, strategic email marketing, and so much more!
