We’ve all been there—posting something on social media and anxiously waiting for likes and shares to roll in. But when it comes to pleasing the algorithm, which matters most?
Likes are a quick, simple way to increase engagement rates, which are closely monitored by algorithms. Since they require minimal effort, they serve as a form of passive engagement, indicating popularity but not necessarily meaningful interaction.
From an algorithmic perspective, shares are the holy grail. Social media platforms prioritize shared content. It shows that people found your content engaging and valuable, increasing the potential for it to be seen by a wider audience than just your followers.
Don’t discount the power of likes entirely, though, as they still contribute to your overall engagement score. Get in touch with First Station Media today for content that drives both likes and shares for your brand.
