Omitting a Social Media presence from your marketing plan can cost you thousands of leads and bundles of money, especially considering Social Media Marketing is one of the most affordable and effective tools available.
Purchasing space in print publications, for example, is not only an outdated and dying form of marketing communication, but it remains exorbitantly expensive, especially considering print sales are at an all-time low.
You know how expensive a successful marketing strategy can be. Purchasing ad space in a popular magazine can cost you and your business a small fortune. Large-scale trade magazines charge up to $100,000 to market your product in their periodical—for a single issue. Even local markets are costly: Milwaukee Magazine and The Journal Sentinel begin their print pricing at $2,400 for a small space and a short time.
Radio ads are becoming less and less effective, as people are rapidly moving to streaming services like Spotify, Pandora, and Apple Music for a wider range of music and content types (i.e. podcasts). Accordingly, the nature of these services makes advertising opportunities more feasible for large, national corporations rather than smaller, more localized businesses.
Beyond the price, the extreme temporality of print materials is perhaps its greatest downfall. A print ad cannot be propagated again and again without a significant investment. Social Media, however, is the birthplace of “sharing,” where your audience propagates for you, spreading your content faster and further than any single print publication.
Perhaps you’re thinking to yourself, “Yes, this is all good, sound advice but who has the time to manage multiple accounts every day?” Enter First Station Media, Milwaukee-based marketing and branding firm positively teeming with homegrown talent. We specialize in a comprehensive array of marketing specialties, with a true penchant for sophisticated, strategic social media marketing. FSM is a full-service branding agency that not only creates beautiful, original content for your enterprise, but manages your accounts, paying them diligent and daily attention. We also stay on top of upcoming trends and promotional opportunities and use these effective tools to boost your brand’s visibility and recognition, online and off.
NOW perhaps you’re thinking to yourself, “Yes, this is all good, sound advice but hiring a branding firm to manage my online presence will undoubtedly be pricey.” Re-enter First Station Media, Milwaukee-based marketing and branding firm positively teeming with homegrown talent—whose services are surprisingly affordable. Alongside social media marketing, we also specialize in branding; logo, graphic, and web design; marketing; public relations; SEO; SEM; and a host of other services. Get in touch with us today, tell us your challenges, limitations, and goals and we’ll design a program specifically for you, that addresses all of your needs while remaining ever mindful of your budget. We’d love to hear from you; contact us at info@firststationmedia.com.
ABOUT FIRST STATION MEDIA
First Station Media is a full-service multimedia firm specializing in a wide array of marketing and branding services. From website and print design to social media management, our firm combines traditional design values with modern design techniques to ensure your product or service stands out from the competition. Our innovative marketing solutions and designs bring creativity and efficiency to your marketing strategy, resulting in a brand that boosts sales and drives engagement.
