Search engine optimization (SEO), is best done with an artistic mindset. SEO utilizes popular keywords to reach your desired audience; for example, you may offer a range of services in a specific geographic area and want to target audience members within a close radius. One way to get traction would be to utilize keywords of both locations you serve and your services. This tactic may accidentally become keyword stuffing.
Keyword stuffing is the unnecessary repetition of words and phrases throughout your website’s content, resulting in nearly incomprehensible text and convoluted navigation. Uninformed people might create several webpages about “x” service in “y” county until every possible service/county combination has been achieved.
Well-done SEO will naturally integrate the combined keywords into your website’s content.
Keyword stuffing can also include invisible text, such as making keywords white and hiding them somewhere on a white portion of the webpage. Alt text, code, tags, and meta text are also hiding places for this frowned-upon practice.
Poorly done SEO can result in keyword stuffing; search engines can even penalize websites that do this. It’s much better to pay attention to industry trends and make relevant updates, keep a regular blog, and utilize backlinks and metadata for smooth navigation.
First Station Media has worked with clients of all sizes across dozens of industries for over a decade; don’t leave your SEO to those who don’t know. Contact us for the artistic touch and bring your website to the top: info@firststationmedia.com
