Search engine optimization (SEO) is crucial for every business, but unlike paid searches with measurable results, SEO benefits may take time to show.

Google Analytics offers a goldmine of insights because it’s built by the same search engine that users rely on to find your website. Through tracking these analytics, you receive a comprehensive view of how search engine traffic affects your website. Here are 4 important, free SEO metrics you should be tracking:

  • Bounce Rate: Tells you the percentage of consumers who leave your site after viewing just one page. A high bounce rate can mean landing pages don’t resonate with your audience or have technical issues.
  • Dwell Time: Indicates a user’s time spent on your website after clicking in from the search results.
  • Site Speed: Helps you monitor your site speed and identify areas for improvement. Many users leave websites because they are simply running too slow.
  • Traffic from Mobile Devices: Track traffic from mobile devices and user behavior to identify areas of improvement for mobile users.
By consistently monitoring SEO metrics in Google Analytics, you gain a powerful advantage in optimizing your website. If you need help setting up Google Analytics or interpreting the data, get in touch with First Station Media at info@firststationmedia.com.